Food.
Flavours with a place behind them.
A recognition platform for Malaysian brands
Malaysian roots.Recognised.
We help Malaysian brands make their roots visible through paid certification, verification and assessment.
Scroll to discover01 / The ideaRooted here. Ready to be seen.
Your roots.
A reason to be seen.
Good brands carry something of the place they come from.
Malaysia Authentic helps Malaysian brands make that connection public. Through assessment, visible recognition, and storytelling, we give their identity a place to be understood.
What we look at
Ownership. Registration. The background behind your brand.
What comes next
Recognition you can display. A story people can discover.
The story behind the name
Someone started something.
A person. A place. A belief. Good brands carry something of the place they come from.
Recognition gives people a reason to look closer at the story behind your brand.
Read the Journal
Recognition, made visible
Roots.Reviewed.Recognised.
Malaysia Authentic / Sample plaqueRecognition begins with assessment.
On display. In the world.
A physical expression of your roots. A public place for your brand. A story that gives people a reason to connect.
Recognition you can display.
Certified packages include authorised mark use, a plaque and a digital certificate after approval and onboarding.
Sample plaque. The recipient name is added after approval.
Check a certification record
A story people can discover.
Your brand on our website. Your story published and shared through our platform.
Editorial imagery of Malaysian work
Explore the JournalFrom screening to certification
How certification works.
Screening first. Application fee before audit.
Annual onboarding after independent approval.
Screening
Start with a conversation.
Tell us about your company, brand and products. Our team reviews the initial information and discusses whether the certification process fits your business.
Application & fee
Put your business on record.
After screening, submit your formal application and supporting information. The one-time, non-refundable application fee is payable before verification and audit begin.
Verification & audit
Evidence comes before approval.
Documents and relevant licences are checked, followed by an unannounced physical audit of the production facility. The application fee covers the audit work defined in your application offer.
Approval & onboarding
A decision made independently.
An independent committee reviews the audit report. If approved, complete the agreement and first annual fee before the authorised mark artwork, plaque and digital certificate are issued.
Certification & renewal
Keep your record current.
Use the mark within your approved scope and take your place in the public register. Annual renewal includes a compliance check; changes to your products or business need review.
Start screeningRead the full process
See eligibility, fees and the full audit journey before applying.
Many forms of Malaysian
Different work. Shared roots.
Craft.
Skill passed into something original.
Agriculture.
Grown here. Carried into everyday life.
And more.
Different work. The same rooted pride.
A different kind of Malaysian brand? Tell us about it
Your next chapter
Let your roots show.
Bring your company and product information to screening, then follow the verification and audit journey towards certification.
Application fee before audit. Annual onboarding after approval.
Rooted here. Ready to be seen.The details
Before you begin
The details matter.
What to prepare, what an application means, and how someone else can verify the result.
Read all questionsWho can apply?
Start with an active SSM-registered business, a genuine Malaysian production connection, applicable operating and product authorisations, and readiness for verification and facility audit. Screening determines the appropriate scope for your business.
What should I prepare before applying?
Have your company registration, brand and category, authorised contact, production information and any named product list ready. Start with screening; the team explains the formal application and further evidence.
Does applying guarantee certification?
No. Verification and facility audit precede an independent committee decision. Payment funds the defined assessment work; it does not purchase approval.
When do fees apply?
The one-time, non-refundable application fee is payable before verification and audit. After approval, the agreement and first annual package fee complete onboarding before the mark, plaque and certificate are issued.
How can consumers verify a certificate?
Search by certificate number, company, brand or product in the public register. Match the covered scope and read the current status and dates; a copied certificate image may be out of date.
What is the difference between suspension and revocation?
Suspension is a temporary pause of certification; revocation withdraws it. Read the current register and the decision communicated to the participant. Neither status should be presented as active permission.
From the Journal
