Frequently Asked Questions
The details matter.
Practical answers about applying, investing in certification, using the mark and checking a public record.
54 answers across 8 topics
Business value
My products are already authentic. Why apply?
Certification adds a defined third-party verification and audit process, an authorised mark and a public record. It helps customers check an approved identity and scope rather than relying only on a brand’s own claim.
Can certification help with export markets?
It can provide a clearer business and origin story for overseas buyers. It does not replace customs documents, import approvals or the destination country’s product requirements.
Can a new business apply?
A new business can start screening if it can provide the required registration, production and product evidence. Certification does not guarantee customers, sales or a retailer listing.
Does the mark replace customs documentation?
No. Export and import documents are separate. Use the certificate only for the identity and scope it actually covers.
Does certification guarantee a supermarket or pharmacy listing?
No. Retailers make their own sourcing decisions and apply their own vendor and product requirements. A current certificate can support your presentation without guaranteeing acceptance.
Is marketing support included?
The public register is part of certification. Any additional editorial, social or product-story deliverables are stated in your package offer; they are not an unlimited marketing service or a promise of sales.
Does certification establish environmental or labour compliance?
Do not treat the mark as a separate ESG certification. Ask which evidence is reviewed for your scope and obtain any specialist certification needed for an environmental or labour claim.
Eligibility and business arrangements
Who can apply?
Start with an active SSM-registered business, a genuine Malaysian production connection, applicable operating and product authorisations, and readiness for verification and facility audit. Screening determines the appropriate scope for your business.
Can a small business qualify?
Business size alone is not the deciding factor. The team needs accurate identity, product and production evidence, applicable authorisations and access for the required assessment.
Can a home-based food business apply?
Start screening and describe the production arrangements. The business must be able to evidence the relevant operating and product requirements and permit the required assessment. Home production does not itself establish eligibility.
Can I use a contract manufacturer?
Explain the arrangement during screening and provide evidence of the commercial relationship. The relevant manufacturer and production facility need to be available for review; the brand owner remains responsible for the application and product claims.
What if I already have Halal certification?
Halal certification and Malaysia Authentic have different purposes. Keep any Halal status and authorised logo use current with the issuing authority. This mark does not issue or replace Halal certification.
What should a cosmetics business prepare?
Provide company, brand, product and manufacturing information and evidence of the applicable product authorisations. Check the current requirements with the relevant regulator; Malaysia Authentic does not replace them.
Can electrical or electronic products be assessed?
Ask the screening team to confirm the category and scope before applying. Provide the applicable product approvals and production evidence; the mark does not replace specialist or statutory requirements.
Does local repackaging of imported products qualify?
Repackaging alone should not be presented as proof of Malaysian production. Describe the source, processing and local work during screening so the origin claim and possible scope can be reviewed.
Can a foreign-owned business operating in Malaysia apply?
Disclose the ownership and production arrangements in screening. The team reviews the Malaysian production connection and applicable scope; local incorporation alone should not be treated as a guarantee of eligibility.
Can an Enterprise or partnership apply?
An SSM-registered sole proprietor or partnership can start screening. The same need for accurate identity, applicable authorisations, production evidence and assessment applies.
Is an existing ISO or GMP certificate required?
Requirements depend on the category and product. Provide any current certificates you hold, but do not assume they replace the Malaysia Authentic assessment or the applicable statutory requirements.
Does a SCORE assessment help?
You may provide it as supporting information. Another assessment does not automatically grant this certification or remove its verification and audit requirements.
Can one company submit multiple brands?
Identify each distinct brand and its products during screening. The team will explain the applications, scope and charges; one company registration does not automatically extend a certificate to every brand.
What if the business is involved in a dispute?
Disclose issues relevant to the identity, compliance or claims being assessed. The team considers the evidence and its effect on the application; a dispute is not automatically resolved by certification.
Application and assessment
What is the difference between suspension and revocation?
Suspension is a temporary pause of certification; revocation withdraws it. Read the current register and the decision communicated to the participant. Neither status should be presented as active permission.
What happens during a facility audit?
The auditor checks the relevant production facility, documents and evidence against the programme requirements. The process includes an unannounced physical audit. The team explains the assessment arrangements when your application proceeds.
Is the application fee refunded if I am not approved?
No. The one-time application fee funds the defined verification and audit work and is non-refundable. Payment does not guarantee an approval.
Can I ask for a decision to be reviewed?
Contact the team with your application reference, the finding you dispute and supporting evidence. The applicable review arrangements will be explained for your case.
Will I pay the whole fee again to correct an issue?
That depends on the work required. A missing document and a further physical audit are different tasks. The team explains any additional work and charges before you proceed.
What happens if a further audit still finds problems?
The application may be rejected or closed in line with the communicated findings and conditions. Ask the team what needs to change and whether a new application is appropriate; do not assume repeated audits or reapplications are included.
When can the mark go on packaging?
Only after approval, the agreement, first annual fee and issuance of authorised artwork and permission. Use the supplied artwork within the approved scope and term, and follow the placement manual before printing.
Can I start with just one product?
You can request a named-product scope. The offer confirms the product coverage and charges; additional products require review rather than being automatically included.
Do violations entitle me to a fee refund?
The application fee is non-refundable. Read the certification agreement for annual fee, cancellation, suspension and revocation conditions. A breach does not itself create a refund entitlement.
How is private business evidence handled?
Application messages, audit evidence, payment references and internal review notes are handled privately for assessment and administration. Only the defined public certification fields are shown in the register; see the privacy notice.
What happens at annual renewal?
Renewal includes a compliance check and the annual package arrangements. Keep the team informed of relevant changes and complete renewal before expiry; permission does not continue solely because a previous certificate exists.
Can a new product be added later?
Yes, you can request an expanded scope. Provide the new product details and evidence; any review and charge are explained before the product is authorised and added to the record.
Who conducts the assessment?
The programme team handles screening and documents, auditors review the facility and relevant evidence, and an independent committee reviews the report for a decision. Ask the team about the assessor arrangements for your category.
What if a formulation or ingredient changes?
Notify the programme before treating the changed product as covered by existing permission. The team reviews the effect on its evidence, approvals and scope.
What if production moves to another facility?
Tell the team before moving mark use to the new operation. The new site and manufacturing arrangements need review; certification of one facility should not be assumed to cover another.
Packages and fees
Why is certification paid?
The application fee funds documentary verification and defined audit work. The annual fee covers the applicable certification package. Independent approval still depends on the evidence, not the payment.
Are discounts or multi-year rates available?
Request the current written offer for your business. Do not rely on an older promotional rate; any discount, conditions, tax treatment and term must be stated in the applicable offer.
Specific products and businesses
What documents does a food business need?
Prepare registration, production details, applicable operating and product evidence, and any current supporting certificates. Check detailed requirements with the relevant authority and screening team for your activity.
Can traditional medicines and supplements apply?
These are categories addressed by the programme. Provide evidence of the applicable product and manufacturing authorisations; certification does not replace product registration, medical approval or regulated claim requirements.
Does the mark mean a product is Halal?
No. Verify a product’s Halal claim with its separate authorised certification. Malaysia Authentic does not issue Halal status.
Must every applicant hold Halal certification?
Requirements depend on the product and the claims being made. This programme is separate from Halal certification; discuss the relevant category and approvals during screening.
Mark use and protection
How can a customer check a suspicious mark?
Search the public register and compare the brand, company, certificate number, product scope, dates and status. Report a mismatch with the product and where it was seen; no logo alone can establish the current record.
How does misuse affect other participants?
Misuse is reviewed through the programme’s reporting and assessment process. Current status and any authorised changes should be checked in the register; do not infer a finding against every participant from a report about one brand.
May I display the mark on an unlisted product?
No. Product permission follows the approved scope. A brand-only certificate is not a list of individually approved products; ask for an extension before applying product-level claims to a new SKU.
Does certification transfer product liability to the programme?
No. The business remains responsible for its products, claims and statutory obligations. Read the certification agreement for the responsibilities of the parties.
Does the mark certify an organic or environmental claim?
No. A separate specialist claim needs its own valid supporting evidence and authorisation where applicable. Do not add an organic or environmental guarantee to the meaning of this mark.
How can consumers verify a certificate?
Search by certificate number, company, brand or product in the public register. Match the covered scope and read the current status and dates; a copied certificate image may be out of date.
Understanding certification
Is this a substitute for SIRIM, Halal or regulatory approvals?
No. Malaysia Authentic is a private certification programme with its own approved scope. Other authorities and specialist certification bodies have separate responsibilities and requirements.
Does a competitor’s certification put my business at a disadvantage?
Certification is a business choice. Assess its scope, costs and potential value for your customers rather than assuming a competitor’s certificate guarantees a commercial advantage.
Does the mark prevent regulatory inspections or enforcement?
No. Relevant authorities retain their own powers and requirements. A private certificate does not exempt a business or product from inspection or enforcement.
How do I report a false claim of certification?
Use Report Misuse with the brand, product or certificate details, listing URL or location, date seen and a description. The team reviews the evidence and can follow up using your contact details.
Ownership and scope
Should the OEM or the brand owner apply?
The brand owner should describe the manufacturing arrangement and the scope sought. The relevant OEM facility can be part of the assessment, but certification does not automatically cover every customer of that manufacturer.
Must the brand be trademarked before applying?
Provide accurate ownership and authority information during screening. A Malaysia Authentic certificate does not register a trademark or resolve a brand ownership dispute; the team will explain the evidence needed for your application.