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For Brands

Your guide to recognition.

Bring your Malaysian roots into view. Explore eligibility, assessment steps and recognition packages, then request a written offer for your business.

Start screening
A brand owner in his shophouse store with his own packaged products.

Check your eligibility.

Applicants need an active SSM registration, a genuine Malaysian production connection and the applicable authorisations for their business and products. A Malaysian address or a marketing claim is not enough.

Sole proprietors, partnerships, companies and home-based businesses can start screening. Contract-manufactured brands need a documented manufacturer relationship and facility access for assessment.

Food and beverage, skincare, traditional medicine, health supplements, home care and baby products are among the programme categories. Discuss foreign ownership, imported inputs, repackaging, service-only activities or other categories during screening so the team can determine the applicable requirements.

Choose your certification scope.

Brand

The brand identity and business covered by the record. A brand-only certificate does not identify individually certified products or automatically extend permission to every SKU.

Products

Only the named products in the certificate. Other products, variants and future launches are outside that scope until approved.

Brand and products

The brand and an explicit list of approved products. Check both the brand identity and product list in the current register.

A couple selling their own honey, keropok and gula melaka at a market stall.

Five stages.
One clear record.

The application fee funds verification and audit. Approval is independent; annual onboarding follows the decision.

  1. 01

    Screening

    Start with a conversation.

    Tell us about your company, brand and products. Our team reviews the initial information and discusses whether the certification process fits your business.

  2. 02

    Application & fee

    Put your business on record.

    After screening, submit your formal application and supporting information. The one-time, non-refundable application fee is payable before verification and audit begin.

  3. 03

    Verification & audit

    Evidence comes before approval.

    Documents and relevant licences are checked, followed by an unannounced physical audit of the production facility. The application fee covers the audit work defined in your application offer.

  4. 04

    Approval & onboarding

    A decision made independently.

    An independent committee reviews the audit report. If approved, complete the agreement and first annual fee before the authorised mark artwork, plaque and digital certificate are issued.

  5. 05

    Certification & renewal

    Keep your record current.

    Use the mark within your approved scope and take your place in the public register. Annual renewal includes a compliance check; changes to your products or business need review.

Prepare your application.

Use the legal company identity, the product names customers see in market and an authorised contact. Have the following ready for screening and the subsequent evidence review.

  • Company name and active SSM registration number.
  • Brand name, product category, website if available and contact details.
  • Requested brand, product or combined scope, with a named product list where applicable.
  • Production location and any contract-manufacturer relationship.
  • Supporting origin, manufacturing and applicable compliance documents; access for the required facility audit.

After you submit.

Save the reference number returned by the formal application form. The team follows up about additional evidence, payment arrangements and review steps; submission does not start an audit automatically or grant certification.

An application may be approved, deferred or rejected according to the evidence. If you disagree with a finding, contact the team with your reference and supporting information; applicable review or re-audit arrangements are explained for your case.

Visible trust.
Deeper transparency.

The Trust Mark

Certified

Visible certification backed by verification and audit.

  • Business and production verification
  • Approved Malaysia Authentic mark use
  • Certified plaque and digital certificate
  • Public certification record
  • Annual compliance review and renewal

Permission applies to the scope and term stated in your agreement.

The Transparency Advantage

Certified+

Certification with an additional layer of product transparency.

  • The Certified package foundation
  • Additional traceability validation
  • Approved traceability QR experience
  • Product story and supporting transparency information
  • Package-specific onboarding and renewal

The traceability features and covered products are specified in your package offer.

What your offer covers.

Certification is paid. Your written offer confirms the charges, applicable tax, included work and renewal conditions for your category, package and scope before you commit.

Certification charges and their payment stages; amounts are confirmed in a written offer.
Assessment or service Payment stageIncluded work / conditions
Application feeBefore verification beginsOne-time, non-refundable charge for the document verification and audit work defined in the offer.

Confirmed in your written application offer.

Annual certification feeAfter approval, before issuanceYour selected Certified or Certified+ package and its agreed scope, deliverables and term.

Quoted by package and approved product scope.

Additional productsBefore an expanded scope is authorisedReview and inclusion of additional named products; existing certification does not automatically cover a new SKU.

A scope-specific quotation is provided before you proceed.

Physical re-auditIf a further facility visit is requiredAdditional on-site work following issues that require a new physical assessment.

The reason, work and charge are explained in advance.

Annual renewalBefore the existing term expiresCompliance review and continuation of the approved package and mark permissions.

Renewal terms and charges are communicated before renewal.

Get a written offer.

Your offer confirms the amount, currency, applicable tax, due dates, package, covered products, included audit work and deliverables before payment. Read it with the certification agreement for cancellation, annual fee and re-audit conditions.

Payment does not guarantee approval, retailer acceptance, export clearance or sales results. A quotation or invoice is not a certificate.

Renewal and business changes.

Annual renewal includes a compliance check. Annual fee changes are communicated at least 60 days before renewal. Additional products or another facility assessment may require a separate quotation.

Tell the team before changing products, formulations, ownership or a production site. Follow the mark guidelines for permission, artwork and changes to certification status.